Dare 21 – Just Looking

November 29, 2009 by johnsvajda · Comments

Having been through Creating Urgency and focusing on the Just Looking buyer this dare was a good refresher to get back to prying deeper into this customer.

This is still a challenge because so many people try to use this as a put off. Once you get them into the model and treat them just as you would someone that tells you they need a home immediately the Just Looking customer often opens up and becomes more than a looker.

It’s interesting how many Just Looking buyers want a lot of information about what makes us different, what energy products are we using, etc. They often time seem to be looking for a reason to get in the market.

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About johnsvajda
I have been in sales and sales management since my first job as a school photographer. I spent 10 years with Radio Shack as a store manager and district manager prior to getting involved with New Home Sales in 1992. I have worked in onsite sales and as a V. P. of Sales for a major public builder the past 17 years. I currently sell onsite for D. R. Horton Homes in Fort Worth, Texas with my son, Anthony, as my sales partner.